TY  - JOUR
AU  - KOIRI, RAJANISH
PY  - 2018
TI  - IMPACT OF PERSONAL SELLING AND SALES PROMOTION TO THE MEDICAL PRACTITIONERS IN PHARMACEUTICAL INDUSTRY
JF  - International Journal of Recent Advances in Medical & Pharma Research; Vol 1 No 2 (2018): International Journal of Recent Advances in Medical & Pharma Research
KW  - 
N2  -  In Indian Pharmaceutical market MRs are the key players of the entire marketing activity. The companies deploy MRs to showcase their products (drugs) to the physicians. This paper discuss about the impact of personal selling and sales promotion to the medical practitioners in pharmaceutical industry. 
UR  - http://medical.eurekajournals.com/index.php/IJRAMPR/article/view?path=