REVIEW ON IMPACT OF DIFFERENT FACTOR’S ON PHYSICIAN PRESCRIBING BEHAVIOR

Abstract

Physicians are the most pivotal players in the pharmaceutical market. Physician plays the part of backhanded purchaser for the patients by diagnosing, selecting a particular therapy segment and prescribing the particular brand of the separate medication. There are many conditions which lead or advance the relationship between the pharmaceutical companies and medical practitioners. The requirement for knowledge about the pharmaceutical products requires the high involvement of the physicians in the product field. Physician's perceived need for training and eventually develops an association with pharmaceutical companies in terms of continuing medical education.

This paper based on the review of several pieces of literature like research papers of different scholars and industrial experts, industry forecast reports, government reports and several other studies which describe the impact on Physician Prescribing Behavior. The main goal of this paper is to find new faces of enquiry, gain methodological ideas, and discover important variables which have their high impact on Physician Prescribing Behavior.