IMPACT OF PERSONAL SELLING AND SALES PROMOTION TO THE MEDICAL PRACTITIONERS IN PHARMACEUTICAL INDUSTRY

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RAJANISH KOIRI
MBA Final Year Student, Department of Management Studies, National Institute of Technology, Silchar.

Abstract

In Indian Pharmaceutical market MRs are the key players of the entire marketing activity. The companies deploy MRs to showcase their products (drugs) to the physicians. This paper discuss about the impact of personal selling and sales promotion to the medical practitioners in pharmaceutical industry.

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KOIRI, RAJANISH. IMPACT OF PERSONAL SELLING AND SALES PROMOTION TO THE MEDICAL PRACTITIONERS IN PHARMACEUTICAL INDUSTRY. International Journal of Recent Advances in Medical & Pharma Research, [S.l.], v. 1, n. 2, 2018. Available at: <http://medical.eurekajournals.com/index.php/IJRAMPR/article/view/36>. Date accessed: 05 nov. 2024.
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Vol 1 No 2 (2018): International Journal of Recent Advances in Medical & Pharma Research
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