IMPACT OF PERSONAL SELLING AND SALES PROMOTION TO THE MEDICAL PRACTITIONERS IN PHARMACEUTICAL INDUSTRY

Article Sidebar

PDF

Main Article Content

RAJANISH KOIRI
MBA Final Year Student, Department of Management Studies, National Institute of Technology, Silchar.

Abstract

In Indian Pharmaceutical market MRs are the key players of the entire marketing activity. The companies deploy MRs to showcase their products (drugs) to the physicians. This paper discuss about the impact of personal selling and sales promotion to the medical practitioners in pharmaceutical industry.

Article Details

How to Cite
KOIRI, RAJANISH. IMPACT OF PERSONAL SELLING AND SALES PROMOTION TO THE MEDICAL PRACTITIONERS IN PHARMACEUTICAL INDUSTRY. International Journal of Recent Advances in Medical & Pharma Research, [S.l.], v. 1, n. 2, 2018. Available at: <http://medical.eurekajournals.com/index.php/IJRAMPR/article/view/36>. Date accessed: 06 may 2024.
ABNT APA BibTeX CBE EndNote - EndNote format (Macintosh & Windows) MLA ProCite - RIS format (Macintosh & Windows) RefWorks Reference Manager - RIS format (Windows only) Turabian
Issue
Vol 1 No 2 (2018): International Journal of Recent Advances in Medical & Pharma Research
Section
Articles